9781292093147-1292093145-Framework for Marketing Management, Global Edition

Framework for Marketing Management, Global Edition

ISBN-13: 9781292093147
ISBN-10: 1292093145
Edition: 6th
Author: NA
Publication date: 2015
Publisher: Pearson
Format: Paperback
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Book details

ISBN-13: 9781292093147
ISBN-10: 1292093145
Edition: 6th
Author: NA
Publication date: 2015
Publisher: Pearson
Format: Paperback

Summary

Acknowledged author NA wrote Framework for Marketing Management, Global Edition comprising pages back in 2015. Textbook and eTextbook are published under ISBN 1292093145 and 9781292093147. Since then Framework for Marketing Management, Global Edition textbook was available to sell back to BooksRun online for the top buyback price of $ 0.30 or rent at the marketplace.

Description

A Framework for Marketing Management, Global Edition Description For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
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