Framework for Marketing Management, Global Edition
ISBN-13:
9781292093147
ISBN-10:
1292093145
Edition:
6th
Author:
Publication date:
2015
Publisher:
Pearson
Format:
Paperback
352 pages
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Book details
ISBN-13:
9781292093147
ISBN-10:
1292093145
Edition:
6th
Author:
Publication date:
2015
Publisher:
Pearson
Format:
Paperback
352 pages
Summary
Framework for Marketing Management, Global Edition (ISBN-13: 9781292093147 and ISBN-10: 1292093145), written by authors
, was published by Pearson in 2015.
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Description
A Framework for Marketing Management, Global Edition Description For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
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