9781292017396-1292017392-Advertising and IMC Principles and Practice, Global Edition

Advertising and IMC Principles and Practice, Global Edition

ISBN-13: 9781292017396
ISBN-10: 1292017392
Edition: 10th Student Manual/Study Guide
Author: Sandra E. Moriarty
Publication date: 2014
Publisher: Pearson Education Limited
Format: Paperback
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Book details

ISBN-13: 9781292017396
ISBN-10: 1292017392
Edition: 10th Student Manual/Study Guide
Author: Sandra E. Moriarty
Publication date: 2014
Publisher: Pearson Education Limited
Format: Paperback

Summary

Advertising and IMC Principles and Practice, Global Edition (ISBN-13: 9781292017396 and ISBN-10: 1292017392), written by authors Sandra E. Moriarty, was published by Pearson Education Limited in 2014. With an overall rating of 4.1 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Advertising and IMC Principles and Practice, Global Edition (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.35.

Description

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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