Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

ISBN-13: 9781285187815

ISBN-10: 1285187814

Author: Thomas OGuinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum

Edition: 7

Publication date:
2014
Publisher:
South-Western College Pub
Format:
Paperback 432 pages
Category:
Marketing
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Summary

Acknowledged author Thomas OGuinn wrote Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) comprising 432 pages back in 2014. Textbook and etextbook are published under ISBN 1285187814 and 9781285187815. Since then Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) textbook was available to sell back to BooksRun online for the top buyback price of $1.84 or rent at the marketplace.


Description

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.