Mass Media Research, International Edition
ISBN-13:
9781285074603
ISBN-10:
1285074602
Edition:
10th
Author:
Roger D. Wimmer
Publication date:
2013
Publisher:
Wadsworth Publishing Company
Format:
Paperback
480 pages
FREE US shipping
Book details
ISBN-13:
9781285074603
ISBN-10:
1285074602
Edition:
10th
Author:
Roger D. Wimmer
Publication date:
2013
Publisher:
Wadsworth Publishing Company
Format:
Paperback
480 pages
Summary
Mass Media Research, International Edition (ISBN-13: 9781285074603 and ISBN-10: 1285074602), written by authors
Roger D. Wimmer, was published by Wadsworth Publishing Company in 2013.
With an overall rating of 4.0 stars, it's a notable title among other
Communications
(Business Skills, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Mass Media Research, International Edition (Paperback, Used) from BooksRun,
along with many other new and used
Communications
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.24.
Description
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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