9781285074603-1285074602-Mass Media Research, International Edition

Mass Media Research, International Edition

ISBN-13: 9781285074603
ISBN-10: 1285074602
Edition: 10th
Author: Wimmer, Roger D
Publication date: 2013
Publisher: WP
Format: Paperback
FREE shipping on ALL orders

Book details

ISBN-13: 9781285074603
ISBN-10: 1285074602
Edition: 10th
Author: Wimmer, Roger D
Publication date: 2013
Publisher: WP
Format: Paperback

Summary

Acknowledged authors Wimmer, Roger D wrote Mass Media Research, International Edition comprising pages back in 2013. Textbook and eTextbook are published under ISBN 1285074602 and 9781285074603. Since then Mass Media Research, International Edition textbook was available to sell back to BooksRun online for the top buyback price of $ 2.00 or rent at the marketplace.

Description

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book