9781284065879-1284065871-Health Communication: Strategies and Skills for a New Era: Strategies and Skills for a New Era

Health Communication: Strategies and Skills for a New Era: Strategies and Skills for a New Era

ISBN-13: 9781284065879
ISBN-10: 1284065871
Edition: 1
Author: Claudia Parvanta, Sarah Bass
Publication date: 2018
Publisher: Jones & Bartlett Learning
Format: Paperback 324 pages
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Book details

ISBN-13: 9781284065879
ISBN-10: 1284065871
Edition: 1
Author: Claudia Parvanta, Sarah Bass
Publication date: 2018
Publisher: Jones & Bartlett Learning
Format: Paperback 324 pages

Summary

Health Communication: Strategies and Skills for a New Era: Strategies and Skills for a New Era (ISBN-13: 9781284065879 and ISBN-10: 1284065871), written by authors Claudia Parvanta, Sarah Bass, was published by Jones & Bartlett Learning in 2018. With an overall rating of 4.2 stars, it's a notable title among other Health Care Delivery (Administration & Medicine Economics, Doctor-Patient Relations, Medicine, Schools & Teaching) books. You can easily purchase or rent Health Communication: Strategies and Skills for a New Era: Strategies and Skills for a New Era (Paperback, Used) from BooksRun, along with many other new and used Health Care Delivery books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $22.05.

Description

Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication.
Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication.
Key Features:
- Explores media representations and consumption of health information and audiences defined by demographic and cultural factors
- Offers examples and features that are geared to smaller scale projects, (e.g., school based, community based, and health center based projects)
- Presents current, practical methods for the use of digital and interactive media in health communication interventions
- Includes coverage of health disparities, women’s health, and health literacy
- Covers worksite health, school health, and healthcare―representing key industries where health communication skills are in demand

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