9781260547870-1260547876-International Marketing

International Marketing

ISBN-13: 9781260547870
ISBN-10: 1260547876
Edition: 18
Author: Cateora, Philip, Graham, John, Gilly, Mary
Publication date: 2019
Publisher: McGraw-Hill Education
Format: Paperback
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Book details

ISBN-13: 9781260547870
ISBN-10: 1260547876
Edition: 18
Author: Cateora, Philip, Graham, John, Gilly, Mary
Publication date: 2019
Publisher: McGraw-Hill Education
Format: Paperback

Summary

Acknowledged authors Cateora, Philip, Graham, John, Gilly, Mary wrote International Marketing comprising pages back in 2019. Textbook and eTextbook are published under ISBN 1260547876 and 9781260547870. Since then International Marketing textbook was available to sell back to BooksRun online for the top buyback price of $ 19.00 or rent at the marketplace.

Description

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency.

Additional updates include:
NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world.

Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today.

4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.

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