9781260471236-1260471233-Loose Leaf for Marketing

Loose Leaf for Marketing

3.8 Rate this book
ISBN-13: 9781260471236
ISBN-10: 1260471233
Edition: 15
Author: Roger Kerin, Steven Hartley, William Rudelius
Publication date: 2020
Publisher: McGraw Hill
Format: Paperback 754 pages
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Book details

ISBN-13: 9781260471236
ISBN-10: 1260471233
Edition: 15
Author: Roger Kerin, Steven Hartley, William Rudelius
Publication date: 2020
Publisher: McGraw Hill
Format: Paperback 754 pages

Summary

Loose Leaf for Marketing (ISBN-13: 9781260471236 and ISBN-10: 1260471233), written by authors Roger Kerin, Steven Hartley, William Rudelius, was published by McGraw Hill in 2020. With an overall rating of 3.8 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Loose Leaf for Marketing (Paperback, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $1.03.

Description

Engagement. Leadership.  Innovation.

This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.

- Comprehensive

- Business-Orientation

- Up-to-Date

- Most extensive instructor resource package on the market!

- Real-world-focus:

- Applying Marketing Metrics

- Marketing Matters

- Making Responsible Decisions

- Insights About Me

- Building Your Marketing Plan

- Integration of Customer Journey Literature




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