9781260300161-1260300161-Loose Leaf for A Preface to Marketing Management

Loose Leaf for A Preface to Marketing Management

ISBN-13: 9781260300161
ISBN-10: 1260300161
Edition: 15
Author: J. Paul Peter, James Donnelly
Publication date: 2018
Publisher: McGraw Hill
Format: Loose Leaf 576 pages
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Book details

ISBN-13: 9781260300161
ISBN-10: 1260300161
Edition: 15
Author: J. Paul Peter, James Donnelly
Publication date: 2018
Publisher: McGraw Hill
Format: Loose Leaf 576 pages

Summary

Loose Leaf for A Preface to Marketing Management (ISBN-13: 9781260300161 and ISBN-10: 1260300161), written by authors J. Paul Peter, James Donnelly, was published by McGraw Hill in 2018. With an overall rating of 3.7 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Loose Leaf for A Preface to Marketing Management (Loose Leaf, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $32.8.

Description

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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