9781259924057-125992405X-LooseLeaf for Essentials of Marketing

LooseLeaf for Essentials of Marketing

ISBN-13: 9781259924057
ISBN-10: 125992405X
Edition: 16
Author: E. Jerome McCarthy, William D. Perreault Jr., Joseph P. Cannon Assistant Professor
Publication date: 2018
Publisher: McGraw-Hill Education
Format: Loose Leaf 1536 pages
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Book details

ISBN-13: 9781259924057
ISBN-10: 125992405X
Edition: 16
Author: E. Jerome McCarthy, William D. Perreault Jr., Joseph P. Cannon Assistant Professor
Publication date: 2018
Publisher: McGraw-Hill Education
Format: Loose Leaf 1536 pages

Summary

Acknowledged authors E. Jerome McCarthy , William D. Perreault Jr. , Joseph P. Cannon Assistant Professor wrote LooseLeaf for Essentials of Marketing comprising 1536 pages back in 2018. Textbook and eTextbook are published under ISBN 125992405X and 9781259924057. Since then LooseLeaf for Essentials of Marketing textbook was available to sell back to BooksRun online for the top buyback price of $ 7.18 or rent at the marketplace.

Description

Essentials of Marketing pioneered an innovative structure―using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like services, international marketing, big data, social media, ethics, and more are integrated throughout the text. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, updated and brand new cases, and completely updated instructor supplements.

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