9781259924040-1259924041-Marketing

Marketing

ISBN-13: 9781259924040
ISBN-10: 1259924041
Edition: 14
Author: Roger Kerin, Steven Hartley
Publication date: 2018
Publisher: McGraw Hill
Format: Hardcover 784 pages
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Book details

ISBN-13: 9781259924040
ISBN-10: 1259924041
Edition: 14
Author: Roger Kerin, Steven Hartley
Publication date: 2018
Publisher: McGraw Hill
Format: Hardcover 784 pages

Summary

Marketing (ISBN-13: 9781259924040 and ISBN-10: 1259924041), written by authors Roger Kerin, Steven Hartley, was published by McGraw Hill in 2018. With an overall rating of 4.4 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing (Hardcover, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $6.89.

Description

Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs, in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make Marketing, 14th Edition the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

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