9781259896767-1259896765-GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD

GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD

ISBN-13: 9781259896767
ISBN-10: 1259896765
Edition: 5
Author: Dhruv Grewal, Michael Levy
Publication date: 2015
Publisher: McGraw Hill
Format: Paperback 464 pages
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Book details

ISBN-13: 9781259896767
ISBN-10: 1259896765
Edition: 5
Author: Dhruv Grewal, Michael Levy
Publication date: 2015
Publisher: McGraw Hill
Format: Paperback 464 pages

Summary

GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD (ISBN-13: 9781259896767 and ISBN-10: 1259896765), written by authors Dhruv Grewal, Michael Levy, was published by McGraw Hill in 2015. With an overall rating of 4.0 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.59.

Description

About the Author
Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing and e-commerce, marketing research, the broad areas of value-based marketing strategies, services and retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thomson Reuters 2014 and 2021, and again as a Clarivate™ Highly Cited Researcher 2020 and 2021. He is also a GSBE Extramural Fellow, Maastricht University, and a Fractional Professor of Marketing at University of Bath. He has been an Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnológico de Monterrey; a Global Chair in Marketing at University of Bath; an Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics; and a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he was a department chair.
Professor Grewal was ranked first in the marketing field in terms of publications in the top-six marketing journals during the 1991–1998 period and again for the 20002007 period and ranked third in terms of publications in Journal of Marketing and Journal of Marketing Research during the 2010–2019 period. He was also ranked first in terms of publications and third in citations for pricing research for the time period 19802010 in 20 marketing and business publications. He has published over 180 journal articles in Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, as well as many other journals. He has over 69,000 citations based on Google Scholar.
Professor Grewal currently serves on numerous editorial review boards, such as Journal of Marketing (associate editor), Journal of the Academy of Marketing Science (area editor), Journal of Marketing Research (associate editor), Journal of Services Research, Journal of Interactive Marketing, Journal of Business Research, and Journal of Public Policy & Marketing, and on the advisory board for Journal of Retailing. He has also served on the boards of Journal of Consumer Psychology, Academy of Marketing Science Review, and Journal of World Business. He received Best Reviewer Awards (Journal of Retailing 2008, Journal of Marketing 2014), Outstanding Area Editor (Journal of Marketing 2017, Journal of the Academy of Marketing Science 2016), and a Distinguished Service Award (Journal of Retailing 2009).
Professor Grewal has been the recipient of numerous other awards, including the 2020 (Inaugural) Bala Iyer Award for Lifetime Achievement in Scholarship (Babson College); 2017 Robert B. Clarke Outstanding Educator Award (Marketing Edge, formerly DMEF); 2013 University wide Distinguished Graduate Alumnus from his alma mater, Virginia Tech; 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG); 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG); 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005); and Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010. He is a Distinguished Fellow of the Academy of Marketing Science and has served as VP Research and Conferences American Marketing Association Academic Council (1999–2001) and as VP Development for the Academy of Marketing Science (2000–2002). He was also coeditor of the Journal of Retailing (2001–2007).
Professor Grewal has won a number of awards for his research: 2020 William R. Davidson Journal of Retailing Honorable Mention Award (for paper published in 2019); 2019 Louis W. Stern Award (American Marketing Association Interorganizational SIG); 2019 William R. Davidson Journal of Retailing Be

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