M: Advertising
ISBN-13:
9781259815942
ISBN-10:
1259815943
Edition:
3
Author:
Michael Weigold, William Arens
Publication date:
2017
Publisher:
McGraw Hill
Format:
Paperback
480 pages
Category:
Advertising
,
Marketing & Sales
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Book details
ISBN-13:
9781259815942
ISBN-10:
1259815943
Edition:
3
Author:
Michael Weigold, William Arens
Publication date:
2017
Publisher:
McGraw Hill
Format:
Paperback
480 pages
Category:
Advertising
,
Marketing & Sales
Summary
M: Advertising (ISBN-13: 9781259815942 and ISBN-10: 1259815943), written by authors
Michael Weigold, William Arens, was published by McGraw Hill in 2017.
With an overall rating of 3.6 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent M: Advertising (Paperback, Used) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.42.
Description
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
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