Marketing
ISBN-13:
9781259709074
ISBN-10:
1259709078
Edition:
6
Author:
Dhruv Grewal, Michael Levy
Publication date:
2017
Publisher:
McGraw-Hill Education
Format:
Hardcover
720 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9781259709074
ISBN-10:
1259709078
Edition:
6
Author:
Dhruv Grewal, Michael Levy
Publication date:
2017
Publisher:
McGraw-Hill Education
Format:
Hardcover
720 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing (ISBN-13: 9781259709074 and ISBN-10: 1259709078), written by authors
Dhruv Grewal, Michael Levy, was published by McGraw-Hill Education in 2017.
With an overall rating of 4.0 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing (Hardcover, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.38.
Description
Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.
Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.
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