Acknowledged author wrote GLOBAL BUSINESS TODAY 10 comprising 560 pages back in 2016. Textbook and etextbook are published under ISBN 1259686698 and 9781259686696. Since then GLOBAL BUSINESS TODAY 10 textbook received total rating of 4.5 stars and was available to sell back to BooksRun online for the top buyback price of $59.06 or rent at the marketplace.
Global Business Today is for the undergraduate or MBA level course of International Business where a concise paperback is desired. Global Business Today appeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course. Global Business Today is known for being practical, which is an important point as many instructors who teach this course are often not researchers, but come from the business world. The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.