Acknowledged author Mark W. Johnston wrote Marketing Management comprising 464 pages back in 2018. Textbook and etextbook are published under ISBN 1259637158 and 9781259637155. Since then Marketing Management textbook received total rating of 4 stars and was available to sell back to BooksRun online for the top buyback price of $70.73 or rent at the marketplace.
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. The 14 chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 3e, also provides a fully-developed array of application activities both at the end o each chapter and in McGraw-Hill's CONNECT, along with marketing plan project suggestions.