9781259573538-1259573532-Essentials of Marketing- LOOSELEAF - Standalone book

Essentials of Marketing- LOOSELEAF - Standalone book

ISBN-13: 9781259573538
ISBN-10: 1259573532
Edition: 15
Author: William Perreault, Joseph Cannon, E. Jerome McCarthy
Publication date: 2016
Publisher: McGraw Hill
Format: Paperback 784 pages
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Book details

ISBN-13: 9781259573538
ISBN-10: 1259573532
Edition: 15
Author: William Perreault, Joseph Cannon, E. Jerome McCarthy
Publication date: 2016
Publisher: McGraw Hill
Format: Paperback 784 pages

Summary

Essentials of Marketing- LOOSELEAF - Standalone book (ISBN-13: 9781259573538 and ISBN-10: 1259573532), written by authors William Perreault, Joseph Cannon, E. Jerome McCarthy, was published by McGraw Hill in 2016. With an overall rating of 3.6 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Essentials of Marketing- LOOSELEAF - Standalone book (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.62.

Description

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.

Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical “how-to” techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.

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