Strategic Management of Technological Innovation
ISBN-13:
9781259539060
ISBN-10:
1259539067
Edition:
5
Author:
Melissa Schilling
Publication date:
2016
Publisher:
McGraw Hill
Format:
Paperback
336 pages
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Book details
ISBN-13:
9781259539060
ISBN-10:
1259539067
Edition:
5
Author:
Melissa Schilling
Publication date:
2016
Publisher:
McGraw Hill
Format:
Paperback
336 pages
Summary
Strategic Management of Technological Innovation (ISBN-13: 9781259539060 and ISBN-10: 1259539067), written by authors
Melissa Schilling, was published by McGraw Hill in 2016.
With an overall rating of 4.1 stars, it's a notable title among other
Management
(Management & Leadership, Systems & Planning, Strategy & Competition, Strategic Planning, Processes & Infrastructure, Databases & Big Data) books. You can easily purchase or rent Strategic Management of Technological Innovation (Paperback) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.41.
Description
Analyze. Formulate. Implement.
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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