Strategic Management: Text and Cases

ISBN-13: 9781259278211

ISBN-10: 1259278212

Author: Gerry McNamara, Gregory Dess, Alan Eisner

Edition: 8

Publication date:
2015
Publisher:
McGraw-Hill Education
Format:
Hardcover 818 pages
Category:
Management, Education
 
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Summary

Acknowledged author Gerry McNamara wrote Strategic Management: Text and Cases comprising 818 pages back in 2015. Textbook and etextbook are published under ISBN 1259278212 and 9781259278211. Since then Strategic Management: Text and Cases textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.


Description

Strategic Management: Text and Cases, Eighth Edition, written by the highly respected author team of Dess, McNamara, and Eisner, continues to provide readers what they have come to expect of this title: solid treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. The eighth edition’s case package has been thoroughly revised to maximize freshness and engagement. It continues to emphasize relevancy and currency and to offer up-to-date financial data and videos to match each case. All cases focus on companies familiar to students. In this edition, five are new (Campbell Soup, General Motors, Avon, Tata Starbucks, and Greenwood Resources) and twenty-six have been thoroughly revised (Apple, eBay, JetBlue, Johnson & Johnson, and Zynga to name just a few of the familiar favorites). The case package continues to offer both full-length and short-form cases, giving instructors and students unparalleled quality and variety.