Consumer Behavior: Building Marketing Strategy
ISBN-13:
9781259232541
ISBN-10:
1259232549
Edition:
13
Author:
David L Mothersbaugh Associate Professor of Marketing, Delbert I Hawkins Dr
Publication date:
2015
Publisher:
McGraw-Hill Education
Format:
Hardcover
816 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9781259232541
ISBN-10:
1259232549
Edition:
13
Author:
David L Mothersbaugh Associate Professor of Marketing, Delbert I Hawkins Dr
Publication date:
2015
Publisher:
McGraw-Hill Education
Format:
Hardcover
816 pages
Category:
Marketing
,
Marketing & Sales
Summary
Consumer Behavior: Building Marketing Strategy (ISBN-13: 9781259232541 and ISBN-10: 1259232549), written by authors
David L Mothersbaugh Associate Professor of Marketing, Delbert I Hawkins Dr, was published by McGraw-Hill Education in 2015.
With an overall rating of 3.9 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Consumer Behavior: Building Marketing Strategy (Hardcover) from BooksRun,
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Description
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
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