Modern Competitive Strategy
ISBN-13:
9781259181207
ISBN-10:
1259181200
Edition:
4
Author:
Gordon Walker, Tammy Madsen
Publication date:
2015
Publisher:
McGraw Hill
Format:
Paperback
416 pages
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Book details
ISBN-13:
9781259181207
ISBN-10:
1259181200
Edition:
4
Author:
Gordon Walker, Tammy Madsen
Publication date:
2015
Publisher:
McGraw Hill
Format:
Paperback
416 pages
Summary
Modern Competitive Strategy (ISBN-13: 9781259181207 and ISBN-10: 1259181200), written by authors
Gordon Walker, Tammy Madsen, was published by McGraw Hill in 2015.
With an overall rating of 4.4 stars, it's a notable title among other
Management
(Management & Leadership, Systems & Planning, Strategy & Competition, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Modern Competitive Strategy (Paperback, Used) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $23.8.
Description
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
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