Sales Force Management: Leadership, Innovation, Technology

ISBN-13: 9781138951723

ISBN-10: 1138951722

Author: Mark W. Johnston, Greg W. Marshall

Edition: 12

Publication date:
2016
Publisher:
Routledge
Format:
Paperback 494 pages
Category:
Business, Economics, Sociology, Management
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Summary

Acknowledged author Mark W. Johnston wrote Sales Force Management: Leadership, Innovation, Technology comprising 494 pages back in 2016. Textbook and etextbook are published under ISBN 1138951722 and 9781138951723. Since then Sales Force Management: Leadership, Innovation, Technology textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $25.68 or rent at the marketplace.


Description

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice.

Pedagogical features include:

  • Engaging breakout questions designed to spark lively discussion
  • Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom
  • Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers
  • New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales
  • Role Plays that enable students to learn by doing
  • A selection of comprehensive sales management cases on the companion website

A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.