Acknowledged author Mark W. Johnston wrote Sales Force Management: Leadership, Innovation, Technology comprising 494 pages back in 2016. Textbook and etextbook are published under ISBN 1138951722 and 9781138951723. Since then Sales Force Management: Leadership, Innovation, Technology textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $25.68 or rent at the marketplace.
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice.
Pedagogical features include:
A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.