9781138951723-1138951722-Sales Force Management: Leadership, Innovation, Technology

Sales Force Management: Leadership, Innovation, Technology

ISBN-13: 9781138951723
ISBN-10: 1138951722
Edition: 12
Author: Mark W. Johnston, Greg W. Marshall
Publication date: 2016
Publisher: Routledge
Format: Paperback 494 pages
FREE US shipping

Book details

ISBN-13: 9781138951723
ISBN-10: 1138951722
Edition: 12
Author: Mark W. Johnston, Greg W. Marshall
Publication date: 2016
Publisher: Routledge
Format: Paperback 494 pages

Summary

Sales Force Management: Leadership, Innovation, Technology (ISBN-13: 9781138951723 and ISBN-10: 1138951722), written by authors Mark W. Johnston, Greg W. Marshall, was published by Routledge in 2016. With an overall rating of 3.9 stars, it's a notable title among other Management (Management & Leadership, Marketing, Marketing & Sales, Sales & Selling, Customer Relations, Processes & Infrastructure) books. You can easily purchase or rent Sales Force Management: Leadership, Innovation, Technology (Paperback) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.78.

Description

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice.

Pedagogical features include:

  • Engaging breakout questions designed to spark lively discussion
  • Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom
  • Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers
  • New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales
  • Role Plays that enable students to learn by doing
  • A selection of comprehensive sales management cases on the companion website

A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book