9781138917910-1138917915-Digital and Social Media Marketing: A Results-Driven Approach

Digital and Social Media Marketing: A Results-Driven Approach

ISBN-13: 9781138917910
ISBN-10: 1138917915
Edition: 1
Publication date: 2016
Publisher: Routledge
Format: Paperback 346 pages
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Book details

ISBN-13: 9781138917910
ISBN-10: 1138917915
Edition: 1
Publication date: 2016
Publisher: Routledge
Format: Paperback 346 pages

Summary

Acknowledged author wrote Digital and Social Media Marketing: A Results-Driven Approach comprising 346 pages back in 2016. Textbook and eTextbook are published under ISBN 1138917915 and 9781138917910. Since then Digital and Social Media Marketing: A Results-Driven Approach textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Digital and Social Media Marketing: A Results-Driven Approachis an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.

Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.

Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community.

This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

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