9781138901025-1138901024-Media Management (Routledge Communication Series)

Media Management (Routledge Communication Series)

ISBN-13: 9781138901025
ISBN-10: 1138901024
Edition: 5
Author: C. Ann Hollifield
Publication date: 2015
Publisher: Routledge
Format: Paperback 438 pages
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ISBN-13: 9781138901025
ISBN-10: 1138901024
Edition: 5
Author: C. Ann Hollifield
Publication date: 2015
Publisher: Routledge
Format: Paperback 438 pages

Summary

Media Management (Routledge Communication Series) (ISBN-13: 9781138901025 and ISBN-10: 1138901024), written by authors C. Ann Hollifield, was published by Routledge in 2015. With an overall rating of 4.0 stars, it's a notable title among other Media & Communications (Industries, Communications, Business Skills, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Media Management (Routledge Communication Series) (Paperback) from BooksRun, along with many other new and used Media & Communications books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $17.9.

Description

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.

Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.

As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

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