Creative Direction in a Digital World
ISBN-13:
9781138847514
ISBN-10:
1138847518
Edition:
1
Author:
Adam Harrell
Publication date:
2016
Publisher:
CRC Press
Format:
Paperback
136 pages
FREE US shipping
Book details
ISBN-13:
9781138847514
ISBN-10:
1138847518
Edition:
1
Author:
Adam Harrell
Publication date:
2016
Publisher:
CRC Press
Format:
Paperback
136 pages
Summary
Creative Direction in a Digital World (ISBN-13: 9781138847514 and ISBN-10: 1138847518), written by authors
Adam Harrell, was published by CRC Press in 2016.
With an overall rating of 3.8 stars, it's a notable title among other
Advertising
(Marketing & Sales, Web Design, Web Development & Design, User Experience & Usability, Internet & Social Media) books. You can easily purchase or rent Creative Direction in a Digital World (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $5.98.
Description
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction and design that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.
- Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
- Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
- Develop the skills needed to communicate your ideas to a skeptical client.
- Learn how to more effectively manage your creative team.
- And most importantly craft digital experiences that get results.
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