Persuasion in Society

ISBN-13: 9781138825666

ISBN-10: 1138825662

Author: Jean G. Jones, Herbert W. Simons

Edition: 3

Publication date:
Paperback 556 pages
Sociology, Anthropology, Journalism & Media Studies
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Acknowledged author Jean G. Jones wrote Persuasion in Society comprising 556 pages back in 2017. Textbook and etextbook are published under ISBN 1138825662 and 9781138825666. Since then Persuasion in Society textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $23.27 or rent at the marketplace.


Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.