9781138731370-1138731374-E-marketing

E-marketing

3.5
ISBN-13: 9781138731370
ISBN-10: 1138731374
Edition: 8
Author: Raymond D. Frost, Alexa Fox, Judy Strauss
Publication date: 2018
Publisher: Routledge
Format: Paperback 452 pages
Category: General
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Book details

ISBN-13: 9781138731370
ISBN-10: 1138731374
Edition: 8
Author: Raymond D. Frost, Alexa Fox, Judy Strauss
Publication date: 2018
Publisher: Routledge
Format: Paperback 452 pages
Category: General

Summary

Acknowledged authors Raymond D. Frost , Alexa Fox , Judy Strauss wrote E-marketing comprising 452 pages back in 2018. Textbook and eTextbook are published under ISBN 1138731374 and 9781138731370. Since then E-marketing textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 52.75 or rent at the marketplace.

Description

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".

The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior.

"Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.

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