9781138484481-1138484482-Advertising and Public Relations Law (Routledge Communication Series)

Advertising and Public Relations Law (Routledge Communication Series)

ISBN-13: 9781138484481
ISBN-10: 1138484482
Edition: 3
Author: Maye, Carmen, Moore, Roy L., Collins, Erik L.
Publication date: 2019
Publisher: Routledge
Format: Paperback 372 pages
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Book details

ISBN-13: 9781138484481
ISBN-10: 1138484482
Edition: 3
Author: Maye, Carmen, Moore, Roy L., Collins, Erik L.
Publication date: 2019
Publisher: Routledge
Format: Paperback 372 pages

Summary

Acknowledged authors Maye, Carmen, Moore, Roy L., Collins, Erik L. wrote Advertising and Public Relations Law (Routledge Communication Series) comprising 372 pages back in 2019. Textbook and eTextbook are published under ISBN 1138484482 and 9781138484481. Since then Advertising and Public Relations Law (Routledge Communication Series) textbook was available to sell back to BooksRun online for the top buyback price of $ 11.69 or rent at the marketplace.

Description

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement.

Features of this edition include:

  • A new chapter on Internet-related laws affecting advertising and public relations speech.
  • History and background of major legal theories affecting professional communicators.
  • Extended excerpts from major court decisions.
  • Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others.
  • Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms.

The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

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