9781138477490-1138477494-Cultivating Copyright: How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age (Routledge Research in Intellectual Property)

Cultivating Copyright: How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age (Routledge Research in Intellectual Property)

ISBN-13: 9781138477490
ISBN-10: 1138477494
Edition: 1
Author: Viswanathan, Bhamati
Publication date: 2019
Publisher: Routledge
Format: Hardcover 242 pages
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Book details

ISBN-13: 9781138477490
ISBN-10: 1138477494
Edition: 1
Author: Viswanathan, Bhamati
Publication date: 2019
Publisher: Routledge
Format: Hardcover 242 pages

Summary

Acknowledged authors Viswanathan, Bhamati wrote Cultivating Copyright: How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age (Routledge Research in Intellectual Property) comprising 242 pages back in 2019. Textbook and eTextbook are published under ISBN 1138477494 and 9781138477490. Since then Cultivating Copyright: How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age (Routledge Research in Intellectual Property) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.

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