9781138292369-1138292362-Behavioral Strategic Management

Behavioral Strategic Management

ISBN-13: 9781138292369
ISBN-10: 1138292362
Edition: 1
Author: Bromiley, Philip, Rau, Devaki
Publication date: 2017
Publisher: Routledge
Format: Paperback 274 pages
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Book details

ISBN-13: 9781138292369
ISBN-10: 1138292362
Edition: 1
Author: Bromiley, Philip, Rau, Devaki
Publication date: 2017
Publisher: Routledge
Format: Paperback 274 pages

Summary

Acknowledged authors Bromiley, Philip, Rau, Devaki wrote Behavioral Strategic Management comprising 274 pages back in 2017. Textbook and eTextbook are published under ISBN 1138292362 and 9781138292369. Since then Behavioral Strategic Management textbook was available to sell back to BooksRun online for the top buyback price of $ 2.24 or rent at the marketplace.

Description

This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage their strengths and build their capabilities.

Integrating analytical tools found in a typical strategy textbook with cognitive and psychological insights into decision making, the book focuses on core issues that will help students understand the complexities inherent in making profitable decisions. Readers will learn about the purpose of organizations; consider how political, technological, and industry environments play into firm capabilities; how these capabilities are used in competition; and how to adapt strategies over time. The authors also cover important topics like managerial cognition, learning, and corporate strategy, which receive scant attention in other texts. Chapter summaries, experiential exercises, and "Food for Thought" boxes featuring plenty of discussion questions provide practical insight into how to utilize a successful strategy and maintain a consistent, long-term direction within a firm.

Succinct and well-written, Behavioral Strategic Management offers graduate students of strategy a deeper and broader understanding of the topic.

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