9781138123052-1138123056-Becoming a Public Relations Writer

Becoming a Public Relations Writer

ISBN-13: 9781138123052
ISBN-10: 1138123056
Edition: 5
Author: Ronald D. Smith
Publication date: 2016
Publisher: Routledge
Format: Paperback 476 pages
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Book details

ISBN-13: 9781138123052
ISBN-10: 1138123056
Edition: 5
Author: Ronald D. Smith
Publication date: 2016
Publisher: Routledge
Format: Paperback 476 pages

Summary

Acknowledged authors Ronald D. Smith wrote Becoming a Public Relations Writer comprising 476 pages back in 2016. Textbook and eTextbook are published under ISBN 1138123056 and 9781138123052. Since then Becoming a Public Relations Writer textbook was available to sell back to BooksRun online for the top buyback price of $ 13.28 or rent at the marketplace.

Description

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner.

A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere―from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

The fifth edition has been updated to reflect significant developments in the public relations field, including:

    • New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing.
    • Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media.
    • Expansion of a chapter on websites, blogs and wikis.
    • Expansion of the chapter on direct mail and online appeals.
    • Updated examples of actual pieces of public relations writing.
    • A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations.

Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

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