9781138088863-1138088862-Cases in Public Relations Management: The Rise of Social Media and Activism

Cases in Public Relations Management: The Rise of Social Media and Activism

ISBN-13: 9781138088863
ISBN-10: 1138088862
Edition: 3
Author: Swann, Patricia
Publication date: 2019
Publisher: Routledge
Format: Hardcover 634 pages
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Book details

ISBN-13: 9781138088863
ISBN-10: 1138088862
Edition: 3
Author: Swann, Patricia
Publication date: 2019
Publisher: Routledge
Format: Hardcover 634 pages

Summary

Acknowledged authors Swann, Patricia wrote Cases in Public Relations Management: The Rise of Social Media and Activism comprising 634 pages back in 2019. Textbook and eTextbook are published under ISBN 1138088862 and 9781138088863. Since then Cases in Public Relations Management: The Rise of Social Media and Activism textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. The problem-based case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices.

New to the third edition:

  • Eighteen new cases including Snap, Wells Fargo, SeaWorld, United Airlines, and Starbucks.
  • Additional emphasis on social media and social responsibility for communication management today.
  • End-of-chapter activities that reinforce concepts.

Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.

The new edition features a fully enhanced companion website that includes resources for both instructors and students. Instructors will find PowerPoint Lecture Slides, Case Supplements, Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter Activities. Students will benefit from Quizzes, a Glossary, and Case Supplements.

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