9781138037106-1138037109-Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

ISBN-13: 9781138037106
ISBN-10: 1138037109
Edition: 4
Author: Marsh, Charles, Guth, David W., Short, Bonnie Poovey
Publication date: 2017
Publisher: Routledge
Format: Hardcover 356 pages
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Book details

ISBN-13: 9781138037106
ISBN-10: 1138037109
Edition: 4
Author: Marsh, Charles, Guth, David W., Short, Bonnie Poovey
Publication date: 2017
Publisher: Routledge
Format: Hardcover 356 pages

Summary

Acknowledged authors Marsh, Charles, Guth, David W., Short, Bonnie Poovey wrote Strategic Writing: Multimedia Writing for Public Relations, Advertising and More comprising 356 pages back in 2017. Textbook and eTextbook are published under ISBN 1138037109 and 9781138037106. Since then Strategic Writing: Multimedia Writing for Public Relations, Advertising and More textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

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