9781137526236-1137526238-Marketing Strategy: Based on First Principles and Data Analytics

Marketing Strategy: Based on First Principles and Data Analytics

ISBN-13: 9781137526236
ISBN-10: 1137526238
Edition: 1st ed. 2017
Author: Robert Palmatier
Publication date: 2017
Publisher: Red Globe Press
Format: Paperback 288 pages
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Book details

ISBN-13: 9781137526236
ISBN-10: 1137526238
Edition: 1st ed. 2017
Author: Robert Palmatier
Publication date: 2017
Publisher: Red Globe Press
Format: Paperback 288 pages

Summary

Marketing Strategy: Based on First Principles and Data Analytics (ISBN-13: 9781137526236 and ISBN-10: 1137526238), written by authors Robert Palmatier, was published by Red Globe Press in 2017. With an overall rating of 3.8 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing Strategy: Based on First Principles and Data Analytics (Paperback, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.15.

Description

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:

1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited

Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.

Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms’ marketing strategy efforts.



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