Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks (ISBN-13: 9781137278753 and ISBN-10: 1137278757), written by authors T. Calkins, was published by Palgrave Macmillan in 2012. With an overall rating of 4.2 stars, it's a notable title among other Management (Management & Leadership, Systems & Planning, Strategy & Competition, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks (Paperback, Used) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.51.