9781137278753-1137278757-Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

ISBN-13: 9781137278753
ISBN-10: 1137278757
Edition: 2012
Author: Calkins, T.
Publication date: 2012
Publisher: Palgrave Macmillan
Format: Paperback 303 pages
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Book details

ISBN-13: 9781137278753
ISBN-10: 1137278757
Edition: 2012
Author: Calkins, T.
Publication date: 2012
Publisher: Palgrave Macmillan
Format: Paperback 303 pages

Summary

Acknowledged authors Calkins, T. wrote Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks comprising 303 pages back in 2012. Textbook and eTextbook are published under ISBN 1137278757 and 9781137278753. Since then Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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