9781137021007-1137021004-Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

ISBN-13: 9781137021007
ISBN-10: 1137021004
Edition: 2009
Author: Sutton, D.
Publication date: 2012
Publisher: Palgrave Macmillan
Format: Paperback 222 pages
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Book details

ISBN-13: 9781137021007
ISBN-10: 1137021004
Edition: 2009
Author: Sutton, D.
Publication date: 2012
Publisher: Palgrave Macmillan
Format: Paperback 222 pages

Summary

Acknowledged authors Sutton, D. wrote Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing comprising 222 pages back in 2012. Textbook and eTextbook are published under ISBN 1137021004 and 9781137021007. Since then Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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