wrote Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
comprising 222 pages back in 2012.
Textbook and eTextbook are published under ISBN 1137021004 and 9781137021007.
Since then Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing textbook
was available to sell back to BooksRun online for the top buyback price
or rent at the marketplace.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.