9781137021007-1137021004-Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

ISBN-13: 9781137021007
ISBN-10: 1137021004
Edition: 2009
Author: D. Sutton
Publication date: 2012
Publisher: Palgrave Macmillan
Format: Paperback 222 pages
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Book details

ISBN-13: 9781137021007
ISBN-10: 1137021004
Edition: 2009
Author: D. Sutton
Publication date: 2012
Publisher: Palgrave Macmillan
Format: Paperback 222 pages

Summary

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing (ISBN-13: 9781137021007 and ISBN-10: 1137021004), written by authors D. Sutton, was published by Palgrave Macmillan in 2012. With an overall rating of 4.0 stars, it's a notable title among other Company Profiles (Biography & History) books. You can easily purchase or rent Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing (Paperback) from BooksRun, along with many other new and used Company Profiles books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.28.

Description

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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