Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
ISBN-13:
9781137021007
ISBN-10:
1137021004
Edition:
2009
Author:
D. Sutton
Publication date:
2012
Publisher:
Palgrave Macmillan
Format:
Paperback
222 pages
Category:
Company Profiles
,
Biography & History
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Book details
ISBN-13:
9781137021007
ISBN-10:
1137021004
Edition:
2009
Author:
D. Sutton
Publication date:
2012
Publisher:
Palgrave Macmillan
Format:
Paperback
222 pages
Category:
Company Profiles
,
Biography & History
Summary
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing (ISBN-13: 9781137021007 and ISBN-10: 1137021004), written by authors
D. Sutton, was published by Palgrave Macmillan in 2012.
With an overall rating of 4.0 stars, it's a notable title among other
Company Profiles
(Biography & History) books. You can easily purchase or rent Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing (Paperback) from BooksRun,
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Company Profiles
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Description
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
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