9781133939252-1133939252-Marketing 2014

Marketing 2014

ISBN-13: 9781133939252
ISBN-10: 1133939252
Edition: 17
Author: William M. Pride, Ferrell
Publication date: 2013
Publisher: Cengage Learning
Format: Paperback 832 pages
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Book details

ISBN-13: 9781133939252
ISBN-10: 1133939252
Edition: 17
Author: William M. Pride, Ferrell
Publication date: 2013
Publisher: Cengage Learning
Format: Paperback 832 pages

Summary

Marketing 2014 (ISBN-13: 9781133939252 and ISBN-10: 1133939252), written by authors William M. Pride, Ferrell, was published by Cengage Learning in 2013. With an overall rating of 4.0 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing 2014 (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.43.

Description

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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