Acknowledged author Dawn Iacobucci wrote MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4LTR Press) comprising 352 pages back in 2013. Textbook and etextbook are published under ISBN 1133629385 and 9781133629382. Since then MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4LTR Press) textbook was available to sell back to BooksRun online for the top buyback price of $3.86 or rent at the marketplace.
Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success.