PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing)

ISBN-13: 9781133626176

ISBN-10: 1133626173

Author: Thomas OGuinn, Chris Allen, Richard J. Semenik

Edition: 2

Publication date:
2012
Publisher:
Cengage Learning
Format:
Paperback 368 pages
Category:
Business, Economics, Microeconomics, Marketing
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Summary

Acknowledged author Thomas OGuinn wrote PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing) comprising 368 pages back in 2012. Textbook and etextbook are published under ISBN 1133626173 and 9781133626176. Since then PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing) textbook was available to sell back to BooksRun online for the top buyback price of $18.58 or rent at the marketplace.


Description

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.