Business Marketing Management: B2B

ISBN-13: 9781133189565
ISBN-10: 1133189563
Edition: 11
Author: Michael D. Hutt, Thomas W. Speh
Publication date: 2012
Publisher: South-Western College Pub
Format: Hardcover 464 pages
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Book details

ISBN-13: 9781133189565
ISBN-10: 1133189563
Edition: 11
Author: Michael D. Hutt, Thomas W. Speh
Publication date: 2012
Publisher: South-Western College Pub
Format: Hardcover 464 pages

Summary

Acknowledged authors Michael D. Hutt , Thomas W. Speh wrote Business Marketing Management: B2B comprising 464 pages back in 2012. Textbook and eTextbook are published under ISBN 1133189563 and 9781133189565. Since then Business Marketing Management: B2B textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

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