9781119563228-1119563224-Entrepreneurship

Entrepreneurship

3.5
ISBN-13: 9781119563228
ISBN-10: 1119563224
Edition: 5
Author: Andrew Zacharakis, William D. Bygrave, Andrew C. Corbett
Publication date: 2019
Publisher: Wiley
Format: Paperback 512 pages
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Book details

ISBN-13: 9781119563228
ISBN-10: 1119563224
Edition: 5
Author: Andrew Zacharakis, William D. Bygrave, Andrew C. Corbett
Publication date: 2019
Publisher: Wiley
Format: Paperback 512 pages

Summary

Acknowledged authors Andrew Zacharakis , William D. Bygrave , Andrew C. Corbett wrote Entrepreneurship comprising 512 pages back in 2019. Textbook and eTextbook are published under ISBN 1119563224 and 9781119563228. Since then Entrepreneurship textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 17.34 or rent at the marketplace.

Description

Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture.

The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies―enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.

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