Typographic Design: Form and Communication

ISBN-13: 9781119312567

ISBN-10: 1119312566

Author: Rob Carter, Sandra Maxa, Mark Sanders

Edition: 7

Publication date:
2018
Publisher:
Wiley
Format:
Paperback 360 pages
Category:
Public Speaking, Design, Journalism & Media Studies
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Summary

Acknowledged author Rob Carter wrote Typographic Design: Form and Communication comprising 360 pages back in 2018. Textbook and etextbook are published under ISBN 1119312566 and 9781119312567. Since then Typographic Design: Form and Communication textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $22.88 or rent at the marketplace.


Description

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.