Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro

ISBN-13: 9781118877432

ISBN-10: 1118877438

Author: Galit Shmueli, Peter C. Bruce, Mia L. Stephens, Nitin R. Patel

Edition: 1

Publication date:
2016
Publisher:
Wiley
Format:
Hardcover 464 pages
Category:
Business, Engineering, Database
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Summary

Acknowledged author Galit Shmueli wrote Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro comprising 464 pages back in 2016. Textbook and etextbook are published under ISBN 1118877438 and 9781118877432. Since then Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $37.65 or rent at the marketplace.


Description

Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® presents an  applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro®, a statistical package from the SAS Institute, the bookuses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® also includes: Detailed summaries that supply an outline of key topics at the beginning of each chapter End-of-chapter examples and exercises that allow readers to expand their comprehension of the presented material Data-rich case studies to illustrate various applications of data mining techniques A companion website with over two dozen data sets, exercises and case study solutions, and slides for instructors www.dataminingbook.com Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® is an excellent textbook for advanced undergraduate and graduate-level courses on data mining, predictive analytics, and business analytics. The book is also a one-of-a-kind resource for data scientists, analysts, researchers, and practitioners working with analytics in the fields of management, finance, marketing, information technology, healthcare, education, and any other data-rich field.