9781118808849-1118808843-Marketing Research

Marketing Research

ISBN-13: 9781118808849
ISBN-10: 1118808843
Edition: 10
Author: Carl McDaniel Jr., Roger Gates
Publication date: 2014
Publisher: Wiley
Format: Paperback 624 pages
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Book details

ISBN-13: 9781118808849
ISBN-10: 1118808843
Edition: 10
Author: Carl McDaniel Jr., Roger Gates
Publication date: 2014
Publisher: Wiley
Format: Paperback 624 pages

Summary

Acknowledged authors Carl McDaniel Jr. , Roger Gates wrote Marketing Research comprising 624 pages back in 2014. Textbook and eTextbook are published under ISBN 1118808843 and 9781118808849. Since then Marketing Research textbook was available to sell back to BooksRun online for the top buyback price of $ 3.51 or rent at the marketplace.

Description

In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.


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