9781118767030-1118767039-Designing and Conducting Survey Research: A Comprehensive Guide, Fourth Edition

Designing and Conducting Survey Research: A Comprehensive Guide, Fourth Edition

ISBN-13: 9781118767030
ISBN-10: 1118767039
Edition: 4
Author: Louis M. Rea
Publication date: 2014
Publisher: Jossey-Bass
Format: Paperback 352 pages
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ISBN-13: 9781118767030
ISBN-10: 1118767039
Edition: 4
Author: Louis M. Rea
Publication date: 2014
Publisher: Jossey-Bass
Format: Paperback 352 pages

Summary

Designing and Conducting Survey Research: A Comprehensive Guide, Fourth Edition (ISBN-13: 9781118767030 and ISBN-10: 1118767039), written by authors Louis M. Rea, was published by Jossey-Bass in 2014. With an overall rating of 4.4 stars, it's a notable title among other Research (Social Sciences) books. You can easily purchase or rent Designing and Conducting Survey Research: A Comprehensive Guide, Fourth Edition (Paperback) from BooksRun, along with many other new and used Research books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $10.05.

Description

The industry standard guide, updated with new ideas and SPSS analysis techniques

Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report.

Public and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis, and reporting. Designing and Conducting Survey Research is a complete resource, answering the "what", "why", and "how" every step of the way, and providing the latest information about technological advancements in data analysis. The updated fourth edition contains step-by-step SPSS data entry and analysis procedures, as well as SPSS examples throughout the text, using real data sets from real-world studies. Other new information includes topics like:

  • Nonresponse error/bias
  • Ethical concerns and special populations
  • Cell phone samples in telephone surveys
  • Subsample screening and complex skip patterns

The fourth edition also contains new information on the growing importance of focus groups, and places a special emphasis on data quality including size and variability. Those who employ survey research methods will find that Designing and Conducting Survey Research contains all the information needed to better design, conduct, and analyze a more effective survey.

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