Strategic Market Management
ISBN-13:
9781118582862
ISBN-10:
1118582861
Edition:
10
Author:
David A. Aaker
Publication date:
2013
Publisher:
Wiley
Format:
Paperback
336 pages
Category:
Systems & Planning
,
Management & Leadership
,
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781118582862
ISBN-10:
1118582861
Edition:
10
Author:
David A. Aaker
Publication date:
2013
Publisher:
Wiley
Format:
Paperback
336 pages
Category:
Systems & Planning
,
Management & Leadership
,
Marketing
,
Marketing & Sales
Summary
Strategic Market Management (ISBN-13: 9781118582862 and ISBN-10: 1118582861), written by authors
David A. Aaker, was published by Wiley in 2013.
With an overall rating of 4.3 stars, it's a notable title among other
Systems & Planning
(Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Strategic Market Management (Paperback, Used) from BooksRun,
along with many other new and used
Systems & Planning
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.42.
Description
Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.
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