David A. Aaker
wrote Strategic Market Management
comprising 336 pages back in 2013.
Textbook and eTextbook are published under ISBN 1118582861 and 9781118582862.
Since then Strategic Market Management textbook
was available to sell back to BooksRun online for the top buyback price
of $ 0.58 or rent at the marketplace.
Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.