The Sports Event Management and Marketing Playbook
ISBN-13:
9781118244111
ISBN-10:
1118244117
Edition:
2
Author:
Robert Goldwater, Frank Supovitz
Publication date:
2013
Publisher:
Wiley
Format:
Hardcover
512 pages
Category:
Hospitality, Travel & Tourism
,
Industries
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Book details
ISBN-13:
9781118244111
ISBN-10:
1118244117
Edition:
2
Author:
Robert Goldwater, Frank Supovitz
Publication date:
2013
Publisher:
Wiley
Format:
Hardcover
512 pages
Category:
Hospitality, Travel & Tourism
,
Industries
Summary
The Sports Event Management and Marketing Playbook (ISBN-13: 9781118244111 and ISBN-10: 1118244117), written by authors
Robert Goldwater, Frank Supovitz, was published by Wiley in 2013.
With an overall rating of 4.5 stars, it's a notable title among other
Hospitality, Travel & Tourism
(Industries) books. You can easily purchase or rent The Sports Event Management and Marketing Playbook (Hardcover, Used) from BooksRun,
along with many other new and used
Hospitality, Travel & Tourism
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $12.22.
Description
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
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