9781118244111-1118244117-The Sports Event Management and Marketing Playbook

The Sports Event Management and Marketing Playbook

ISBN-13: 9781118244111
ISBN-10: 1118244117
Edition: 2
Author: Robert Goldwater, Frank Supovitz
Publication date: 2013
Publisher: Wiley
Format: Hardcover 512 pages
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Book details

ISBN-13: 9781118244111
ISBN-10: 1118244117
Edition: 2
Author: Robert Goldwater, Frank Supovitz
Publication date: 2013
Publisher: Wiley
Format: Hardcover 512 pages

Summary

The Sports Event Management and Marketing Playbook (ISBN-13: 9781118244111 and ISBN-10: 1118244117), written by authors Robert Goldwater, Frank Supovitz, was published by Wiley in 2013. With an overall rating of 4.5 stars, it's a notable title among other Hospitality, Travel & Tourism (Industries) books. You can easily purchase or rent The Sports Event Management and Marketing Playbook (Hardcover, Used) from BooksRun, along with many other new and used Hospitality, Travel & Tourism books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $12.22.

Description

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

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