9781118085868-1118085868-Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value

Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value

ISBN-13: 9781118085868
ISBN-10: 1118085868
Edition: 1
Author: Sargeant, Adrian, Jay, Elaine
Publication date: 2011
Publisher: Jossey-Bass
Format: Paperback 224 pages
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Book details

ISBN-13: 9781118085868
ISBN-10: 1118085868
Edition: 1
Author: Sargeant, Adrian, Jay, Elaine
Publication date: 2011
Publisher: Jossey-Bass
Format: Paperback 224 pages

Summary

Acknowledged authors Sargeant, Adrian, Jay, Elaine wrote Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value comprising 224 pages back in 2011. Textbook and eTextbook are published under ISBN 1118085868 and 9781118085868. Since then Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value textbook was available to sell back to BooksRun online for the top buyback price of $ 4.88 or rent at the marketplace.

Description

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
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