Marketing Mistakes and Successes
ISBN-13:
9781118078464
ISBN-10:
1118078462
Edition:
12
Author:
Robert F. Hartley, Cindy Claycomb
Publication date:
2013
Publisher:
Wiley
Format:
Paperback
416 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
FREE US shipping
Book details
ISBN-13:
9781118078464
ISBN-10:
1118078462
Edition:
12
Author:
Robert F. Hartley, Cindy Claycomb
Publication date:
2013
Publisher:
Wiley
Format:
Paperback
416 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
Summary
Marketing Mistakes and Successes (ISBN-13: 9781118078464 and ISBN-10: 1118078462), written by authors
Robert F. Hartley, Cindy Claycomb, was published by Wiley in 2013.
With an overall rating of 4.5 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing) books. You can easily purchase or rent Marketing Mistakes and Successes (Paperback, Used) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $3.05.
Description
This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit your syllabus through a simple three-step process in Wiley Custom Select. Visit customselect.wiley.com to get started.
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