Marketing Mistakes and Successes

ISBN-13: 9781118078464
ISBN-10: 1118078462
Edition: 12
Author: Hartley, Robert F., Claycomb, Cindy
Publication date: 2013
Publisher: Wiley
Format: Paperback 416 pages
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Book details

ISBN-13: 9781118078464
ISBN-10: 1118078462
Edition: 12
Author: Hartley, Robert F., Claycomb, Cindy
Publication date: 2013
Publisher: Wiley
Format: Paperback 416 pages
Category: Business , Economics , Microeconomics , Marketing

Summary

Acknowledged authors Hartley, Robert F., Claycomb, Cindy wrote Marketing Mistakes and Successes comprising 416 pages back in 2013. Textbook and eTextbook are published under ISBN 1118078462 and 9781118078464. Since then Marketing Mistakes and Successes textbook was available to sell back to BooksRun online for the top buyback price of $ 5.86 or rent at the marketplace.

Description

This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.

As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit your syllabus through a simple three-step process in Wiley Custom Select. Visit customselect.wiley.com to get started.

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