Transnational Management: Text and Cases in Cross-Border Management

ISBN-13: 9781108436694
ISBN-10: 1108436692
Edition: 8
Author: Christopher A. Bartlett, Paul W. Beamish
Publication date: 2018
Publisher: Cambridge University Press
Format: Paperback 570 pages
Category: Management
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Book details

ISBN-13: 9781108436694
ISBN-10: 1108436692
Edition: 8
Author: Christopher A. Bartlett, Paul W. Beamish
Publication date: 2018
Publisher: Cambridge University Press
Format: Paperback 570 pages
Category: Management

Summary

Acknowledged authors Christopher A. Bartlett , Paul W. Beamish wrote Transnational Management: Text and Cases in Cross-Border Management comprising 570 pages back in 2018. Textbook and eTextbook are published under ISBN 1108436692 and 9781108436694. Since then Transnational Management: Text and Cases in Cross-Border Management textbook was available to sell back to BooksRun online for the top buyback price of $ 20.94 or rent at the marketplace.

Description

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.

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