9780998484600-0998484601-Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control

Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control

ISBN-13: 9780998484600
ISBN-10: 0998484601
Edition: 2
Author: Thomson, James, Hansen, Joseph
Publication date: 2017
Publisher: Buy Box Experts
Format: Paperback 154 pages
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Book details

ISBN-13: 9780998484600
ISBN-10: 0998484601
Edition: 2
Author: Thomson, James, Hansen, Joseph
Publication date: 2017
Publisher: Buy Box Experts
Format: Paperback 154 pages

Summary

Acknowledged authors Thomson, James, Hansen, Joseph wrote Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control comprising 154 pages back in 2017. Textbook and eTextbook are published under ISBN 0998484601 and 9780998484600. Since then Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control textbook was available to sell back to BooksRun online for the top buyback price of $ 0.30 or rent at the marketplace.

Description

Brand executives face two key questions in addressing the Amazon marketplace:

1.Will the brand be sold on the Amazon Marketplace?

2.If yes, then what distribution approach makes most sense for the brand?

As we discuss throughout the book, the decision regarding whether the brand will be sold on the Amazon marketplace is not always solely within a brand’s control. It’s better to start with the assumption that any popular brand’s products will eventually show up for sale on Amazon, whether the brand wants those products there or not.

The second question is more complex for brand executives. At its core, this question represents a pivotal “fork in the road” that we call the Amazon Marketplace Dilemma.

That choice is: Sell TO Amazon vs. Sell ON Amazon.

Which of these paths a brand chooses—and the distribution strategy it employs in that domain—will determine a brand executive’s issues, challenges and priorities.

Either option will impact the brand executive’s ability to control their brand strategies (e.g., pricing, brand content, marketing, etc.), to generate profits, and to create a stable cadence for managing activities on the Amazon marketplace channel. In our book, we uncover the many considerations involved in developing and implementing the right Amazon distribution strategy for a given brand.

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